New slogan reflects Full-Fill's purpose

Published Sunday, March 28, 2010  by   Full-Fill Industries, LLC

HENNING, IL -- A new corporate slogan "Propelling Good Food™" reflects the mission and purpose of Full-Fill Industries, LLC, the company announced today.

Full-Fill Industries of Henning, Illinois, is the leader in private brand food aerosol product manufacturing. The company's products include food sprays for cooking, grilling, baking, flavoring and cake frosting. The cooking sprays are distributed nationally to leading grocery stores and in the foodservice industry.

"We wanted something concise that tells our customers what we do and what our products do," said David L. Clapp, Full-Fill Industries' chief executive officer and president.

The new slogan is part of a new effort to heighten the company's brand image and market share. Full-Fill Industries also has launched a new website, www.full-fill.com.

Full-Fill Industries' partnerships include American Aero Foods LLC, Ventura Foods and Smuckers. The company was founded in 1999 by the Clapp Family Partnership of Danville, Illinois.